Watching the of Taylor Swift claw her way out of a grave, one could be forgiven for thinking that the music video hasn’t come very far since Michael Jackson’s Thriller in 1983. But the world in which Taylor’s zombies drag their feet is totally different to the TV realm that Jackson dominated. The growth of the internet and social media has seen the power of MTV wane. But instead of curling up and dying, the music video has evolved and embraced online platforms like the undead embrace the apocalypse.
Swift’s Look What You Made Me Do does indeed conjure up ut it also betrays exactly how much change has taken place since turned Jackson’s titular album track into an ambitious 14-minute promo, referencing both and his own American Werewolf in London.
notably won in three categories at the first ever MTV Video Music Awards in 1984. In 2017, the VMAs (as the awards show is commonly abbreviated) continued the recent trend of falling viewing numbers with its lowest ratings yet.
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